Starting today, we're accepting pre-orders for Aloe Care. This is a huge step toward better caring for older adults, as you will see in our new video.

As our Pilot program is bearing out, we're making caregivers and recipients more connected and we're delivering on our promise of peace-of-mind. My parents' and I are part of this phase, and I can tell you first-hand it's a game-changer. Even just being able to communicate -- hands' free and at a moments' notice; to glance at my phone and see that my wife Kelley checked-in with them and that Dad's having a great day...well, it's huge, and this is only a fraction of what the service does.

If you have anyone in your life who would benefit, please jump in and pre-order now. We're taking $100 off all pre-orders, and you will be first in line when we start shipping this fall. I really can't wait to hear how it’s helping you and yours.

In addition to the terrific work our product team did to get us here, our business development team has also been very busy. Through the partnerships forged-to-date, our distribution audience of families and older adults is already comprised of more than one million people. I can share more specifics in the near future, but this is a launch pad we’re deeply proud of, to say the least.

Finally, I'd like to share a profound and affirming experience Evan and I recently had. A couple of weeks ago, we spent the afternoon with Joe Coughlin and his team at the MIT AgeLab (see photo below). They are doing groundbreaking work that will no doubt lead a transformation in caring for elders. If you haven't already, check out Joe's book, The Longevity Economy. I read it last weekend and it was jam-packed with "lightbulb moments." The best news from our visit to MIT and Joe's book? There is a ton of validation for the Aloe Care solution. It is safe to say, we are humbled and proud in equal measure.

I'll have a few more big developments to announce soon. Until then, thank you for your continued support - it's what fuels our momentum. Looking forward to seeing your name on our pre-order list!