Yes, the Aloe Care service is a good idea and YES there’s a major market need for a better elder care solution like ours. But what foundational attributes make us stand out? I believe they are the defining characteristics of every person on the Aloe Care team: intellectual curiosity in their area of expertise and a drive to improve the human condition.

Bern Terry, whom we announced yesterday as our Business Development lead, exemplifies my point. He joined our crew with a ton of experience in the elder care space, including Philips Lifeline and CareLinx, and has already forged connections with some of the most forward-thinking caregiver organizations operating today. It’s worth noting that he’s also right-hand man to his Mother, Perrine, crafts a mean maple syrup, and elevates every conversation he joins. He's a stellar addition to our stellar team.

Thanks in large part to the efforts of Bern and the rest of our BD team, multiple leading home care and assisted living organizations representing hundreds of thousands of families are already working with Aloe Care. And as they’ve started reacting to the service, it has been tremendously gratifying to hear their positive responses.  

Speaking of which, don’t forget, we’re still accepting pre-orders. You can still save $100 and get free shipping. I look forward to seeing you there!

I hope it’s obvious how much gratitude I have for my hardworking team. To a person, they are with me, Evan, and Lasse in lock-step on effort, pride, and the right motivation. So to them, and you for your continued support, I say thank you.

I hope you have a restorative long weekend ahead!

Best,

Ray